*A portion of this blog post is republished with permission from SiriusDecisions, Inc. To read the full post, please visit: http://www.siriusdecisions.com/blog/long-term-nurture-youre-doing-it-wrong/
In most organizations, “long-term nurture” is either a meaningless phrase, or an out. I will illustrate my point by sharing a conversation I recently overheard at a marketing event: