5 Signs of a Successful Mobile BI Initiative

When it comes to defining successfor most technology projects with user rollouts, such as mobile business intelligence (BI), adoption is the key indicator of success. The degree to which users embrace the solution depends on a variety of factors. Some may be highly visible and easily measurable. Others may be less so and may require interpretation. Moreover, additional measurements such as cost reduction or productivity improvements contribute to the overall success criteria.

Mobile BI Design Framework: Performance with a User Focus

When we discuss performance in mobile business intelligence (BI), we often talk about two components: response time and availability. I discussed the response time in detail in a previous blog. Today, I want to expand on availability.

Availability is sometimes referred to as “up time,” but it goes beyond that. We need to manage performance with a user focus to make sure our priorities support business execution, not hinder it.

Managing performance of any technical solution is a tricky business and mobile BI is no different. We primarily deal with two elements: What we can manage and what may be out of our control. To use a tennis analogy, we should always focus our energy on the former to make sure we can eliminate unforced errors.

The Fan Experience Matters: Data Is a Strategic Asset

Fan insight is the Holy Grail of fan experience. Sports and entertainment organizations invest a lot of time and resources to better understand who their fans are, what they like and don’t like. Data is a key ingredient for gaining better and deeper fan insight. So it plays a critical role regardless of the sport, event or the size of the organization. Analyzing fan insight is like solving a jigsaw puzzle. Individual pieces (data sources or systems) in “disconnected” states won’t tell the whole story.

Branding Isn’t About Being Cool On Social Media

I’m deeply cynical about most brands — and the odds are that you are, too…