How are web analytics delivering tangible data information that is changing the approach to marketing?
In mobile business intelligence (BI) design, the use of colors plays an important role because colors are some of the easier components […]
I recently presented at an analytics conference where a speaker in one of the customer marketing tracks said something that […]
Imagine a basketball team whose players never pass, never set screens so a teammate can get open and focus purely […]
Sports and entertainment organizations collect tremendous amounts of data on the fan experience, such as attendance, ticketing, merchandise, etc. These data troves can provide invaluable opportunities for growth and profitability. That is why I called sports and analytics a “perfect couple” in my Sports & Analytics series.
However, having all the data doesn’t do much good if we are not asking the right business questions — or don’t have the right analytics platforms to answer them.
There are a lot of solutions available to help retail businesses get business done. From touch screen technology to mobile […]