Data quantities and the number of sources it comes from are on an upward trajectory – and we don’t see this course changing.
Just starting a mobile business intelligence (BI) initiative doesn’t guarantee its success. Success requires a disciplined approach that considers all facets of the mobile user experience.
In the age of big data there are huge opportunities to provide customers with truly personalized experiences that reflect their needs and their desires. However, these opportunities are not without risk
Don’t just look at the information - although it will be very pretty.
Think about it. Take action.
And then, repeat the process all over again.
This morning, I had one of those serendipity moments.
As I was waiting at the bus stop to take my daughter to school,
The goal is not to invest blindly in mobility but to find opportunities that can contribute directly to our strategic business goals.
Your mobile BI branding approach must complement your mobile BI strategy. Finding the right balance is critical because it will be one more tool that enables faster, better-informed decision making that contributes to growth and profitability.
What do you think? Will Big Data Discovery take over from existing approaches, or add to them? (and will it just become “Data Discovery” over time?)
Relationship Status - Connected; Analytics for Agency
So whether you are designing smart devices or writing smart apps, keep that connected customer in mind, as well as the trust you are going to have to bake into the system before your smart device has earned the right to say to that customer: “You are NOT leaving the house dressed like that.”
Awesome Analytics: Are We There Yet?
How far have we come with analytics in the last few decades? The answer: not very far.