Small business challenges are quite different than challenges that face big business. Some small organizations do not incorporate technology. This is primarily due to the lack of staff to implement and maintain the data. And anything IT-related is pretty scary. Anything related to change in current processes is uncomfortable.
Publicly traded companies issue annual reports that increasingly look like magazines. Almost all organizations publish a brochure with glossy pictures that describe what their organizations do. In either case they are very traditional, and many look the same. What is needed is a new idea – a better way to communicate their branding and positioning message in a similar way that international countries’ government tourist agencies promote their nations to attract tourists.
Follow us on a chronological “tour” with our “tour guide” Gary Cokins, who will explain how this fictional company, Mesdup (get it? as in Messed Up) relaunched itself into a successful brand by incorporating EPM measures.
After the financial crisis that began in 2008, banks are taking steps to improve their performance measurement capabilities in light of changed economic and market conditions and new management needs. For example, new regulatory strictures are affecting the underlying economics of such businesses as payment-card issuing and processing. Capital requirements are increasing for most banking businesses.
New channels like mobile phones are becoming more important. Revenue growth continues to be difficult to achieve due to weak economic conditions, low interest rates and regulatory restrictions. Banks are trying to manage costs better, deepen relationships with customers and enhance product mix and pricing decisions.
These and other factors are causing banks to re-examine and improve the ways in which they measure and report business performance.
ABM (Accounts-Based Marketing) is a broad category, including everything from one-to-one marketing to named accounts to customer marketing. What all of these strategies share are some well-established myths about what can and can’t be done in ABM.
What distinguishes strong from weak leaders?
Having all the knowledge means nothing without the right types of people. One person can make a big difference. They can be someone who somehow gets it altogether and changes the fabric of an organization’s culture not through mandating change but by engaging and motivating others.
[But] for some leaders irritating people is not only a sport but it is their personal entertainment.
Setting your ECM or BPM implementation strategy can appear to be pretty straightforward. After all, you either want to manage your content or manage your process. To achieve that, get some experts, get a good tool(s), and launch a project and presto!
If only life in this world were that easy.
As sales processes change with the economic conditions, marketing has been expected to become more responsive to return on investment. Obviously collecting customer data is not enough; marketing must contribute to the analytical process. Unfortunately, data is collected in multiple sources such as internal databases and external social networks. How can marketing effectively and successfully add value and dollars to the bottom line with the data available within the organization?
Every major city, like New York or Paris, is experiencing high automobile traffic density. Crude solutions to limit the number of cars entering city boundaries, such as in London, include pricey city entry tolls and restrictive car tag registration fees. There are not much analytics involved there. But that type of controlled city access does not solve the aggravating problem of insufficient – often non-existent – available street parking that worsens traffic congestion.
“The first phase of the 2012 Republican presidential campaign, ending with the 10 states that vote this week on Super Tuesday, has been about money and message. The next several months will be about maps and math.”
It was those four M’s that caught my attention: money, message, maps and math.
Any candidate for any major office inevitably needs to concentrate on that last M – the math.
How will the rapidly evolving movement of analytics go mainstream from its being a niche solution? My prediction is through sports fans. And one boost for the acceptance of analytics in business and government may be triggered from the movie Moneyball starring Brad Pitt.