How Smart Is Business Intelligence?
Everywhere one turns these days, one hears about Big Data, Business Intelligence (BI), and analytics, and ways in which they can be consolidated through new technologies to grant businesses the god-like ability to peer into the very souls of their customers (by reading their Twitter feeds, Facebook postings, and even logging their mouse movements), optimize every business function under the sun, and allow financial planners to run so many “what if” scenarios in their FP&A processes that for every question the future may pose — strategic or operational, micro- or macroeconomic — the right answer will come running, eager to present itself.