The Fan Experience Matters: Overview
The desire to deliver a world-class fan experience may not be found in data, but a world-class fan experience almost always starts with decisions born out of data.
There are two schools of thought in sports and entertainment. One holds that winning rids all sins. This may be true to a degree. Winning is one measurement that counts most insports. The other says that fan experience is the ultimate measure of success, especially in the absence of a championship.
Fan experience matters because it is the fire that ignites fan engagement!
But what does “fan experience” really mean?