Cartoon: The Problem With Most Analytics
The problem with most analytics projects is that they just don’t react fast enough, in two different ways….
The problem with most analytics projects is that they just don’t react fast enough, in two different ways….
Most people don’t realize how much of their online activity is being tracked. One of the reasons…
In mobile business intelligence (BI) design, the use of colors plays an important role because colors are some of the easier components to incorporate into ourmobile assets. However, this ease of use often leads to misuse and, subsequently, ineffective design of our mobile solutions. I often find that the oversight happens not because we lack the knowledge or…
In a recent interview, Toffler said that, “given the acceleration of change; companies, individuals, and governments base many of their daily decisions on obsoledge—knowledge whose shelf life has expired.”
In mobile business intelligence (BI) design, two elements are always in play. I refer to them as “utility” (not to be confused with utility in economics) and “impact.” At the micro level, they influence directly how we develop our mobile assets (reports, dashboards) in order to effectively deliver actionable insight through the mobile user interface and experience. At the macro level, they influence how we designand execute our mobile BI strategy.
Think about one of your favorite apps for personal or business use (excluding games). What part or functionality leaves a lasting impression with you and/or makes you want to come back and use it again and again? What are some of the techniques that the designers of that mobile app used to draw you in? Was it simplicity, performance, the smart use of graphics, or maybe something else that you haven’t seen before?
Unified information architecture, data governance, and standard enterprise BI platforms are all but a journey via a long and winding road. Even if one deploys the “latest and greatest” BI tools and best practices, the organization may not be getting any closer to the light at the end of the tunnel because:
Adaptation of mobile technology to distribute information and collect citizen feedback is a well-documented trend for state and local government in the last several years. Based on mobile industry reports, such as Rachael King in the CIO Journal who recently said, “The breadth of mobile usage is soaring,” and based on government agency future spending plans, the trend will likely continue for the next several years.
Everyday BI users rely on technology solutions that can deliver insight-driven and action-ready information. This is important for businesses because better-informed consumers tend to make better-informed decisions. And they tend to be more loyal because they recognize the improvements that these solutions can make in their daily lives.
How have you seen these three steps to insight unfold in your everyday BI experiences?
Sports and entertainment organizations collect tremendous amounts of data on the fan experience, such as attendance, ticketing, merchandise, etc. These data troves can provide invaluable opportunities for growth and profitability. That is why I called sports and analytics a “perfect couple” in my Sports & Analytics series.
However, having all the data doesn’t do much good if we are not asking the right business questions — or don’t have the right analytics platforms to answer them.