Me? Twenty years ago, I was a statistical purist, an unabashed, hypothesis-driven fanatic – perhaps as much as the first author. In fact, I probably would have been considered a top-down analytics “planner.” I did, however, come to expand my horizon to a broader data science discipline that combines statistical orthodoxy with large N data, exploratory visualization and machine learning techniques – balancing an aggressive search for predictive relationships with the cross-validating protection of the no-pattern null hypothesis. So I guess I’ve now evolved into more a bottom-up data-driven “searcher.” Statistical science, though still a central tool, is only a part of a larger analytics portfolio.