Cartoon: Big Data Marketing
Most people don’t realize how much of their online activity is being tracked. One of the reasons…
Most people don’t realize how much of their online activity is being tracked. One of the reasons…
I’ve been having trouble getting a handle on the relationships between the nexus of forces / third platform themes of social media, mobility, big data, analytics, and the cloud…
A few thoughts on this revised chart, and the Big Data market in general, largely from a VC perspective.
Our brains are made up of special cells called nerve cells. A nerve cell has a bulb-like cell body attached to a long nerve fiber, which is like a wire, and it actually carries very tiny electrical signals. These signals are the information that tell us what we feel, what we think, what we see, what we touch. They also tell our bodies how to move and how to function. All this information is carried by nerve fibers to and from our brains. There is so much activity going on as we process, think, reflect and analyze information. Everything we see, smell, hear, taste and feel is collected and processed to navigate us through our lives. Our world is a virtual database that feeds our brain and is analyzed by our very own intelligence.
Analysts today have a vested interest in the quality of their data. This would include where it comes from, its historical completeness and information clarity. In some organizations, blaming IT is no longer acceptable when the analyst is unable to do her job. Many analysts are involved in setting the precedents for the future of big data initiatives due to their responsibility to support the decision-making process.
By Timo Elliott, from: http://timoelliott.com/blog/analytics-cartoons
My favorite definition of ‘Dark Data’ comes from Matt Aslett of 451 Research:
“Data that was previously ignored because of technology limitations”
I’ve recently talked to several big, traditional organizations that are finding lots of dark data down in the cellar.
By Timo Elliott, from: http://timoelliott.com/blog/analytics-cartoons