What are generally accepted accounting standards for Tweets?
LinkedIn, the professional social-networking site, reported yesterday that its profits jumped 30% and its revenue more than doubled in its last quarter (from $81.7 million last year to $167.7 million), strongly suggesting there’s a financial reality underpinning the buzz and hype surroundingsocial media.
That reality was reflected in last week’s PricewaterhouseCoopers “4th Annual Digital IQ Survey” of nearly 500 U.S. business and technology executives, which reported that 80% of PwC’s “top performers” (defined as companies in their industry’s top quartile for annual revenue, growth, and profitability) expected to increase their use of Twitter to engage with customers, and 62% planned to invest in social media for either internal or external communications. Sixty-six percent of those companies also said they’ll be collecting more customer data this year, presumably via channels that include social-media feeds.
The question of how to account for all that data is, of course, the CFO’s to answer.