Don’t Look Now, There’s a GPS Tracker in Your Kit-Kat Bar
Nestle Embeds GPS Trackers In Candy Bars To Hunt Down Eaters. Select Kit-Kat bars in the UK will contain GPS devices, which Nestlé will use to find the buyers and give them a cash prize.
Customers buying Kit-Kat bars in the United Kingdom could be unwrapping a 21st-century version of Willy Wonka’s Golden Ticket-a GPS unit the candy-maker will use to find them, apprehend them and give them a prize. Nestlé claims to be the first to market its chocolatey wares with a GPS-based promotion.
Crazy? Sinister?
