In Culture Eats Strategy for Lunch, Shawn Parr at Fast Company makes an extremely seductive argument. Though he doesn’t mention it, this type of analysis goes back to Alfred Thayer Mahan’s The Influence of Sea Power Upon History. Except that Mahan does not fall into this trap of concluding that culture matters more than strategy.
I don’t mean to pick on Parr’s article in particular, but it is representative of a lot of very well-intentioned, feel-good writing about strategy that seems to be appearing these days. Parr’s is one of the more solid ones. Here’s an excerpt.