The World’s 50 Most Innovative Companies- 34: Chipotle

Mark Crumpacker stared at the job description with disbelief. “A headhunter looking to fill a CMO position for another major fast-food brand got in touch with me,” says Chipotle’s chief marketing officer. “The description was really bizarre. The head marketing person runs the culinary team and is responsible for the whole menu!” It’s the food-marketing chain gone haywire, Crumpacker explains.

Are Accountants Homo Accounticus?

I enjoy maturity and evolution models of all kinds, especially for business. There is a stages of maturity model for information technologies and others such as for sales teams and their customer relationships. What I like about stages of maturity models is they provide confidence that regardless what stage one is at – low or high – there is a next step further up that can be attained in an evolutionary way.

Just Do It.

Simple processes, blocking, and tackling is the smartest way to market your firm.

(and…when I die, my headstone will have a giant check mark on it.)

I’m always amazed at the bureaucracy of some organizations, large or small. Some call it “analysis paralysis” but it’s really just people being afraid to make a decision, pull a trigger on a project, or just not wanting to get something done for some reason.

ACKMAN: In The Future, Going Into A JCPenney Store Will Be Like Going Into An Apple Store

Last week, we asked Bill Ackman, the CEO of Pershing Square Capital Management, if he thought customers shopping at a JCPenney store in the future will have an experience reminiscent of going into an Apple store.
“I think the answer is ‘yes.’ What I mean by that is not that it’s going to be a beautiful glass box on Fifth Avenue. Although it will look a lot nicer than it does now,” Ackman said at the Harbor Investment Conference in Manhattan.