Social CEOs Affect Sales

Customers base lots of buying on the face behind a brand, the story of the brand, the derivation, ethics, values and ultimately, who they are being an ambassador for when they buy. This brings the social presence and touch points with a CEO even more into focus and more importantly, a reason to exist at all. On Social Media Today last week, Leon McLean also refers to the trust-factor in a brand when the CEO is visible and engaging.

Expand Your Brand.

And by “Your” I mean “You.” Industries are shrinking (banking), new ones are evolving (digital media). Thirty years ago many people still thought they’d join a large company, and probably stay there their entire career. Look how that’s worked out. More and more companies are hiring contract workers for various projects, either short- or long-term…