A Higher Level of Customer Relationship Management: Building Closer Customer Relationships

Most businesses recognize the importance of creating a quality experience for customers doing business with them.  The thing that many business owners overlook is how their internal workflows and information management systems serve to either support or impede the delivery of a well-rounded positive customer experience.  Growing businesses must adjust their processes and improve their…

It’s the Customer, Stupid

EPM Channel recently interviewed Janne Ohtonen about focusing on the customer when doing process improvement. Janne Ohtonen is a Business Process and Customer Experience Management trainer, consultant, speaker, expert & coach with over ten years of international experience.

Find out his thoughts on customer experience, tolerating failure (!), the importance of goals and metrics.

Outside-In Perspective on Organizational Culture

Make the customer everyone’s business. The Customer is the very reason for an organization to exist. There is no need for Lean process management without customers, because there would not be any processes to manage, right? So, make customer everyone’s business, because if their wage is paid by the customer, they should think how what they do contributes to successful customer outcomes that organization should be producing. Getting rid of useless processes is more effective than tweaking them.

Deep Flows the River Between Social and Business

It’s been quite a while since the world has been gripped by the Social Media fever . However, as is the case with any new concept that catches the masses by their eyeballs and wallets, social media too has turned into a big Gold Rush with many following suit. Suddenly, plenty of creative designers, copywriters, and account managers have now turned into peer-recognized and self-proclaimed social media specialists.

Yet, like every time the dust rises, it also has to settle down. When it does settle down, are we going to see despair as we did with the Dot Com bust in the 1990s? For everyone’s sake, I hope not, but, somewhere deep inside I sense a repeat of history.