What Is It Like To Be a Customer?
To paraphrase Thomas Nagel’s famous 1974 paper on consciousness, “What is it like to be a bat?”, I want to instead ask the question, “What is it like to be a customer?”
To paraphrase Thomas Nagel’s famous 1974 paper on consciousness, “What is it like to be a bat?”, I want to instead ask the question, “What is it like to be a customer?”
Perhaps nowhere is the saying “time is money” more true than in the construction industry. There is no better indicator of project cost and budget over/underrun
Capital investment in production capability is the weakest link in the business value chain. It always has been and likely always will be. It’s the driving force behind the tendency towards cartels, collusion and monopolies. While it can make the first entrant into a brand new market, in the long run
Why is it so hard to achieve lasting, significant change in your corporate culture? Because your organization is like a living organism, an organism that wants to maintain homeostasis against a changing environment.
But one thing that is certain is that no matter which scenario comes to dominate the retail space, change is on the way, and you are going to have to get closer to your customer. You are going to have to know more about them, their changing buying and channel habits, and the type of shopping experience they prefer. Customer analytics will come to drive your business strategy in recognition of the fact that it has always been the consumer that ultimately decides whether that business strategy is a success or a failure.