The Future of Shopping
But one thing that is certain is that no matter which scenario comes to dominate the retail space, change is on the way, and you are going to have to get closer to your customer. You are going to have to know more about them, their changing buying and channel habits, and the type of shopping experience they prefer. Customer analytics will come to drive your business strategy in recognition of the fact that it has always been the consumer that ultimately decides whether that business strategy is a success or a failure.