Print Me a Liver
There is a scene towards the end of Star Trek II: The Wrath of Khan, where Captain Kirk, being hunted by Khan and out of necessity defending his crippled spacecraft, maneuvers it into a nebula that disables both ships defenses and navigation. Kirk makes the observation that Khan, unlike the starship crew, is accustomed to living only in a two dimensional world, previously confined to the planet’s surface, and likely does not have the perspective to think in the 3D manner required in outer space. So Kirk launches an attack from underneath Khan’s ship, correctly supposing that Khan is only thinking in the right/left and forward/backwards dimensions, and not in the up/down direction.
In the business world we too are often caught like Khan, unprepared for a strategic threat from outside of our particular domain and comfort zone.