Mobile BI Design Framework: Making the Case for Small

In mobile business intelligence (BI) design, the “case for small” stems from the need to effectively manage performance and response time for mobile experiences. The concept has nothing to do with smaller screens or device sizes. Instead, it deals with the delivery of the content onto those screens.

One of the common denominators of all mobile user experiences deals with what I call the “patience factor.” Mobile users tend to be less patient about performance and response time than PC users, since they’re on the go with less time to spare.