The CPA for Small Business: Proactive, Responsive, and Helps Paint a Beautiful Picture

I recently read an article on AccountingWeb, written by Doug Sleeter and describing the findings of a published report titled What SMBs Want from Their CPA. The report is a summary of results from an annual study conducted by The Sleeter Group, and is intended to help accounting professionals understand the factors in the market which influence business use of professional accounting services. While adoption and use of technology was not named as the top item on the list, capabilities which can be rendered only if such adoption occurs were. In short, it’s not the technology that clients demand, but the level of service that professionals can only deliver by embracing advancements in technology and applying them to the client engagement.