After-Market Service: from “First-call” to “No-call” Fix
Once I was chairing a conference where the speaker was explaining the business model for the licensing of the Peanuts cartoon characters - Charlie Brown, Snoopy and the gang - and how all that works when it comes to the balloons for the Macy’s Thanksgiving Day Parade (in case you are wondering, they cost about half a million $ each). The speaker was running well over his allotted time with the end nowhere in sight when he turned to me and asked, “How am I doing on time?” Looking out at how he had the audience spellbound in rapt attention, I simply said, “You’re doing fine – keep going”. There was no way I was going to prematurely interrupt this master class in media business models.