Can the Voice of the Customer Mislead Our Business?

Voice of the Customer, Customer Feedback and many kinds of customer satisfaction scores are very popular today. There are hundreds of technology companies offering various solutions to listening to the voice of the customer. However, it is very likely that you have heard the quote from Henry Ford saying “If I had asked people what they wanted, they would have said faster horses”. Who is right then? Is it possible that voice of customer can mislead our business decisions?

5 Signs of a Successful Mobile BI Initiative

When it comes to defining successfor most technology projects with user rollouts, such as mobile business intelligence (BI), adoption is the key indicator of success. The degree to which users embrace the solution depends on a variety of factors. Some may be highly visible and easily measurable. Others may be less so and may require interpretation. Moreover, additional measurements such as cost reduction or productivity improvements contribute to the overall success criteria.