What Words Tell Us about Analytics and Performance Management
What trends have developed over the past century for enterprise and corporate performance management methods and business analytics?
One way to find an answer is if we performed research using a Google database that was unveiled in 2011. It includes 5.2 million books published between 1500 and 2008. With this database, one can input search words and phrases and discover how frequently those different terms were used during different past time periods.
With this Google database, researchers have been learning about interesting and possibly relevant shifts in social values or cultures. For example, one study revealed that between 1960 and 2008 self-centered phrases about an individual increased while group-related communal phrases declined. That is, phrases like “I come first” increased as “community” and “common good” decreased.