Everyday BI: Typical User Profile
First and foremost, everyday BI usersare data consumers who use technology to drive insight from diverse data sources. In some cases, they generate the source data by their actions, such as accumulating purchases, signing up for subscriptions, or making inquiries. In other instances, they may not have any control over the transactions (like the stock market, weather, or other consumer data) but have an interest in monitoring these trends or developments.