Now, You Are the CEO

Imagine that you are now the CEO of your organization. Further imagine that it is underperforming. Worse yet, your organization has low employee morale, high labor turnover, declining market share, falling profits, competitors that are under-pricing you and constant criticism from your board of directors, investors and investment analysts. Sound like a fun job? What are you going to do? You start building.

Trusted Advisor is About the Work, Not the Title

Many accounting professionals believe they are THE trusted advisor the client comes to for advice and guidance on business financial matters.