Three Strategies To Get Started With Mobile Business Intelligence (BI)

In my post “Mobile BI” Doesn’t Mean “Mobile-Enabled Reports” I highlighted two main areas that affect how organizations can go about realizing the benefits of mobile BI: enterprise mobility and BI maturity.

Today I want to focus on the latter and outline high-level strategies that require different avenues of focus, time, and resources.

Before an organization can execute these high-level strategies, it must have the following:

- An existing BI framework that can be leveraged
- Current technology (hardware and software) used for BI that support mobile capabilities
- A support infrastructure to address technical challenges.

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What is Business Intelligence?

Early in my career, I was encouraged to always ask even the simplest and most obvious questions, including questions about well-known topics that were assumed to be understood by everyone. With that in mind, let’s answer the question, “What is business intelligence (BI)?”

As you read this post, you probably fall into one of these three categories:

You know exactly what BI is because you eat, sleep, and breathe it every day. BI is in your business DNA.
The term means nothing more than the name of an exotic tech cocktail that might have pierced your ears, figuratively speaking of course.
You‘re somewhere in between the two extremes. You’ve been exposed to the term, but haven’t had a chance yet to fully digest it or appreciate it.
Do you have something to learn about BI? Let’s roll up our sleeves and get to work.

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“Mobile BI” Doesn’t Mean “Mobile-Enabled Reports”

Just as we know that mobile isn’t just about one or two sexy apps, the step to gain the ability to deliver reports on a mobile device alone isn’t synonymous with mobile BI.

In order to deliver the true business value of mobile BI, organizations need to formulate a carefully thought-out mobile BI strategy that not only leverages the technology’s strengths but also minimizes its weaknesses within a supported infrastructure. The mobile intelligence framework can’t exist separately from or independent of the organization’s business or technology strategy.

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What Is Mobile Business Intelligence?

You might have heard this statistic by now: more people own a cell phone than a toothbrush. In a Forbes post, Maribel Lopez lists a number of recent statistics about mobility. “While we could debate the numbers, the trend is clear,” she writes. ”The pace of mobile adoption across devices and applications is accelerating.”

Mobility is no longer a nice-to-have option. Instead, it’s become a must for many businesses.

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Three Strategies To Get Started With Mobile Business Intelligence

A “mobile-only” strategy reflects a strong commitment, or all-in approach, by the management team to mobile BI, or mobility in general. This may be due to a specific reason, such as the relevance of mobility in a particular industry or the opportunity to create a strategic advantage in a highly competitive market. Or a company may decide that mobility needs to be a vital part of their vision.

However, in order for this strategy to be successful, it requires a commitment that results in both championing the cause at the board or senior management level and making the necessary resources available for execution at the tactical level.

In reality, this approach doesn’t necessarily translate into creating a mobile version of every analysis or shutting down all production lines for PC-based outlets for reporting and analytics. Instead, it reflects a strong emphasis on establishing scalable mobile consumption paths for analytics, and it signals a willingness to exploit a mobile-first mindset.

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Expand Your Brand.

And by “Your” I mean “You.” Industries are shrinking (banking), new ones are evolving (digital media). Thirty years ago many people still thought they’d join a large company, and probably stay there their entire career. Look how that’s worked out. More and more companies are hiring contract workers for various projects, either short- or long-term…

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