Mobile BI Design Framework: Impact and Utility
In mobile business intelligence (BI) design, two elements are always in play. I refer to them as “utility” (not to be confused with utility in economics) and “impact.” At the micro level, they influence directly how we develop our mobile assets (reports, dashboards) in order to effectively deliver actionable insight through the mobile user interface and experience. At the macro level, they influence how we designand execute our mobile BI strategy.