Intuition of Things – The future of BPM in the Digital Economy
In the digital future, enabling the customer is not a choice rather a survival imperative. The ability to steer the decision making by offering non-obtrusive and peer recommended options are the best suited modes of operation. Customers are more likely to prefer organizations (and driving routes) where they believe they are in charge and are not being manipulated. Organizations are better off letting the customers decide the best process to follow since that is exactly what brings in customer centricity.