Rolling Forecasts: A Business Imperative for 2014 and Beyond
Rolling forecasts and flexible plans can help companies adapt more quickly to business changes.
Change is the only constant. Yet we continue to execute annual static budgets and five-year strategic plans because “that’s what we’ve always done”. The reality is that the business climate changes daily, making assumptions that were made last quarter or last year moot. In fact, many annual budgets and plans become outdated as soon as they are finalized, often after months of effort.