For the B2C business of the future, catering broadly to the middle class consumer, there will be nowhere to hide. Such a business will have to compete on all three Value Disciplines simultaneously: Customer intimacy, Low-cost producer, and Innovation. Or, perhaps not so much the single “business”, but the entire supply chain / value chain…
Product as a service platform. Design for service, not just for serviceability, not just for manufacturing and maintenance. It’s the new trend in manufacturing that neatly ties together the product lifecycle with innovation. What is your response to the commodification of your product, to its inevitable journey over the top of the product lifecycle and…
Once I was chairing a conference where the speaker was explaining the business model for the licensing of the Peanuts cartoon characters - Charlie Brown, Snoopy and the gang - and how all that works when it comes to the balloons for the Macy’s Thanksgiving Day Parade (in case you are wondering, they cost about half a million $ each). The speaker was running well over his allotted time with the end nowhere in sight when he turned to me and asked, “How am I doing on time?” Looking out at how he had the audience spellbound in rapt attention, I simply said, “You’re doing fine – keep going”. There was no way I was going to prematurely interrupt this master class in media business models.