“Mobile BI” Doesn’t Mean “Mobile-Enabled Reports”

Just as we know that mobile isn’t just about one or two sexy apps, the step to gain the ability to deliver reports on a mobile device alone isn’t synonymous with mobile BI.

In order to deliver the true business value of mobile BI, organizations need to formulate a carefully thought-out mobile BI strategy that not only leverages the technology’s strengths but also minimizes its weaknesses within a supported infrastructure. The mobile intelligence framework can’t exist separately from or independent of the organization’s business or technology strategy.

What Is Mobile Business Intelligence?

You might have heard this statistic by now: more people own a cell phone than a toothbrush. In a Forbes post, Maribel Lopez lists a number of recent statistics about mobility. “While we could debate the numbers, the trend is clear,” she writes. ”The pace of mobile adoption across devices and applications is accelerating.”

Mobility is no longer a nice-to-have option. Instead, it’s become a must for many businesses.

Ten Questions To Develop Your Mobile Business Intelligence Strategy

In my post “Mobile BI” Doesn’t Mean “Mobile-Enabled Reports” I articulated the importance of developing a mobile business intelligence (BI) strategy. If designed, implemented, and executed effectively, mobile BI will not only complement the existing business intelligence framework, but it will enable organizations to drive growth and profitability.

For the next ten weeks, I want to chart a course that will highlight the key questions you need to ask before embarking on a mobile BI journey. This is the critical first step in validating mobile BI readiness for any organization, whether it’s a Fortune 500 company, a small-to-medium enterprise, or a small team within a large enterprise.

Three Strategies To Get Started With Mobile Business Intelligence

A “mobile-only” strategy reflects a strong commitment, or all-in approach, by the management team to mobile BI, or mobility in general. This may be due to a specific reason, such as the relevance of mobility in a particular industry or the opportunity to create a strategic advantage in a highly competitive market. Or a company may decide that mobility needs to be a vital part of their vision.

However, in order for this strategy to be successful, it requires a commitment that results in both championing the cause at the board or senior management level and making the necessary resources available for execution at the tactical level.

In reality, this approach doesn’t necessarily translate into creating a mobile version of every analysis or shutting down all production lines for PC-based outlets for reporting and analytics. Instead, it reflects a strong emphasis on establishing scalable mobile consumption paths for analytics, and it signals a willingness to exploit a mobile-first mindset.