When we consider what it takes to achieve success with mobility, one thing we cannot overlook is talent.
What is needed to ensure mobility leadership?
In many cases, you may be forced to solve unique business problems that can’t be addressed using standard solutions. Hence, technical knowledge alone will guarantee neither a successful outcome nor adoption of your mobility solutions.
Data alone can’t capture the essence of fan journey, but design for a world class fan experience almost always starts with data-driven decisions.
Just as we know that mobile isn’t just about one or two sexy apps, the ability to check email or browse the web on a mobile device isn’t synonymous with mobility alone.
Just starting a mobile business intelligence (BI) initiative doesn’t guarantee its success. Success requires a disciplined approach that considers all facets of the mobile user experience.
The goal is not to invest blindly in mobility but to find opportunities that can contribute directly to our strategic business goals.
Your mobile BI branding approach must complement your mobile BI strategy. Finding the right balance is critical because it will be one more tool that enables faster, better-informed decision making that contributes to growth and profitability.
For our mobile teams, we should look for these three key skills—or instill them if necessary.
The time you spend at a sport venue has to be the most awesome experience each time you are there, whether you are a season ticket holder with courtside seats or a first-timer in the nosebleed section.