What Drives Your Retail Customer?

Iit is not enough to know the key drivers; you should also find out the factors within those drivers that are key.

Spread the Message of Transformational Leadership

Being a transformational leader is more than impacting your immediate circle of influence; it’s about affecting change within the entire organization.

Branding Isn’t About Being Cool On Social Media

I’m deeply cynical about most brands — and the odds are that you are, too…