The Secret Life of Garbage

I was recently sent a fantastic infographic called “The Secret Life of Garbage” which explains what happens in the end to end process of garbage collection, recycling and disposal. I’ve embedded the infographic below.

Co-incidentally I’ve just finished an assignment with a waste management client so I thought I’d share a few insights into the process.

Social CEOs Affect Sales

Customers base lots of buying on the face behind a brand, the story of the brand, the derivation, ethics, values and ultimately, who they are being an ambassador for when they buy. This brings the social presence and touch points with a CEO even more into focus and more importantly, a reason to exist at all. On Social Media Today last week, Leon McLean also refers to the trust-factor in a brand when the CEO is visible and engaging.

Can Do!

The Right Time…
Like most good things, there is a right time and place for challenging the troops to reach beyond what they believe possible. The right time is after the decision is made. Once the course is charted, charging up the troops to give it their all is crucial.

Churchill’s speech occurred after his decision to continue resisting the fascist onslaught. He wasn’t asking the people whether they could face the challenge ahead – he already knew they must. He was preparing them for that challenge.

…And The Wrong Time
The wrong time to motivate the troops to take on stretch goals is before the decision is made.

Five Presentation Mistakes Everyone Makes

We all know what it’s like to sit through a bad presentation. We can easily spot the flaws — too long, too boring, indecipherable, what have you — when we watch others speak. The thing is, when we take the stage ourselves, many of us fall into the same traps.

Here are five of the most common, along with some tips on how to avoid them.

Does Hard Work Trump Intelligence?

Granting that there is a lot of cultural diversity within East and West and it’s possible to point to counterexamples in each, Stigler still sums up the difference this way: For the most part in American culture, intellectual struggle in schoolchildren is seen as an indicator of weakness, while in Eastern cultures it is not only tolerated but is often used to measure emotional strength.

It’s a small difference in approach that Stigler believes has some very big implications.