Quantifying Entertainment

In the minds of industry executives, there’s no doubt that big data can be a powerful resource for predicting what content will succeed, and even for creating new content that has the attributes for success baked in. But all companies involved in making, selling, and promoting movie and TV content face a similar conundrum as they seek to combine new sources of data with primary research: how to harvest the unprecedented volume and richness of consumer data while separating out the noise, and how to use the insights to make content more compelling, reach desired audiences, and ultimately contribute to profitability?