The Data Behind Speed: Trade-offs in Fast Food Speed and Variety
Firms are settling for being fast enough. Sliding a bit on service times — as long as it doesn’t get crazy long — is acceptable because it let’s the firms distinguish themselves. A unique salad offering separates Wendy’s from McDonalds’ and potentially draws a premium price. The question is at what point would service times become a problem. That is, at what point does greater product variety stretch out service so long that a new salad or taco just ain’t worth it?