Ten Mobile BI Strategy Questions: Communication
I am often amazed to discover that the lack of communication in technology projects stems not from a lack of resources but from wrong assumptions made about what’s perceived to be communication as part of a mobile business intelligence (BI) strategy. Just as we know that social media analytics isn’t just about counting Facebook likes or Twitter tweets, we should know that in mobile BI an announcement e-mail along with an attached instruction document alone isn’t synonymous with communication. When developing a mobile BI strategy, you must consider all facets of communication—that includes not only multiple channels but also different formats. Moreover, you must pay attention to both quality (effectiveness) and quantity (volume and frequency) of the content to ensure its maximum effectiveness.