Sports And Analytics: A Holistic Approach
Last week, in the first installment of my Sports and Analytics series, I detailed how sports and entertainment organizations are similar to industries such as retail or consumer products. In this second installment, I want to expand on this point and discuss key components that are part of a more holistic approach when it comes to running a sports (teams, leagues, venues) and entertainment (media organizations such as ESPN or Golf Channel) organization that promotes data-driven decision making.