Memo to CFOs: They Know Who You Are
How confident are you that the work you do makes your company more valuable? That should be a key question for a CFO. Since I came to this publishing enterprise in 2007, I’ve often heard opinions voiced (even by some finance chiefs) that CFO work does not, many cases, really add value.
Now think about this. Regardless of your own level of self-confidence, how confident is the rest of the company that you’re adding value?
You might ask, “Why should I care?” Well, you should, I think. If nothing else, other viewpoints may contribute to greater self-awareness. But as it turns out, in many respects finance’s view of itself may not be all that different from everyone else’s.