Corporate Character? Don’t you mean Corporate Culture?
What’s that you say? Corporate Character? Don’t you mean Corporate Culture?
Not necessarily.
Corporate Culture is more of a company-driven belief system. Whether it’s derived from its mission statement, is spoken, or is simply “understood,” a company’s culture describes and governs the way the company’s stakeholders think, feel, and act.
But, a Corporate Character (or Company Character) is something different. It’s a bottom-up driven approach to customer engagement.