The National Honesty Index

October 5, 2012 11:40 am 0 comments Views:

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demographics

Who’s more honest, you ask?

Wall Street or Madison Avenue?

Blondes or Brunettes?

Boston or Chicago?

During the summer the firm Honest Tea conducted experiments in 30 cities to test people’s honesty.
They set up unmanned pop-up stores and asked people to pay $1 per bottle on the honor system.
Data was collected and compiled into their National Honesty Index.

Interesting. View results at http://www.thenationalhonestyindex.com/

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